Creative projects that go beyond traditional fashion shoots are reaching a whole new level with the innovative possibilities technology offers. Renowned fashion photographer and director Koray Birand brought fashion and digital together in the Penti Anime Collection campaign using Xsens motion capture technology.

Motion Capture Technology in Fashion Shoots

While motion capture technology is commonly used in the gaming and film industries, it also inspires projects in the fashion world. Xsens’ high-precision motion tracking provides an opportunity to present fashion through dynamic and fluid animations.

Penti Anime Collection

How Motion Capture Technology Contributed to the Campaign:

• Precision and Accuracy: Xsens’ advanced sensors captured even the finest movements flawlessly, enabling the creation of realistic and fluid animations. This ensured that every detail of the dance performance was transferred to digital without any loss.
• Wireless Convenience: Xsens solutions can be used seamlessly in both studio and outdoor environments, providing unlimited freedom of movement during shoots. Thanks to this flexibility, the motion capture recording for the Penti commercial was easily conducted in Koray Birand’s office.
• Real-Time Preview: Motion data was processed instantly, allowing the creative team to evaluate scenes in real-time.
• Fast and Efficient Workflow: The motion data captured with Xsens accelerated the post-production process by minimizing the need for corrections. This advantage enabled Koray Birand to present near-final previsualization (previz) to the brand and complete the project in a short time.

Penti Anime Collection’s motion capture-enhanced campaign showcases just how far fashion can go in the digitalization process. The fusion of Koray Birand’s creative vision and Xsens’ technology will continue to inspire projects in the fashion world.

We will keep exploring and sharing how motion capture technology is revolutionizing different industries.